I am an Arabic linguist, who wants to make our language accessible to the world. Growing up I was always fond of how aesthetically pleasing Arabic calligraphy was to the eye.  I first thought to incorporate this with a concept based on integrating the beauty of the Arabic language into the fashion industry. It’s definitely a different kind of vibe. Due to the array of style Arabic Calligraphy came in, I wanted to keep this vast option open hence our excessive color and font style range. 

Muslim fashion has always been something I have been proud of. Growing up there is an identity crisis that we thought our clothing could solve. Fashionable yet Arabic-infused is the concept we wanted to nail. We hope you agree we have done that!